EVOLUTION.
REVERSED.
Humans evolved from apes. But that doesn't mean all evolution is good.
In B2B relations, evolution meant swapping handshakes for endless forms, replacing collaboration with compliance checks, and burying simple business in layers of bureaucracy nobody asked for.
With “RAXI” crackers, we want to turn back time.
When we say B2B, we mean Back 2 Basics.
B2B = Back 2 Basics
With “RAXI” crackers, you get a B2B partner who believes that business works best when it’s simple. Answering fast, fixing problems before they grow, and moving with the kind of agility big corporations only dream about.
The same principle that makes partnerships work also makes taste work. “RAXI” was created in a back-to-basics spirit, a familiar, beloved cracker made extra crisp and unapologetically simple. It delivers real taste and real emotion.
Why “RAXI” Crackers
Retailers worldwide need products that perform on the taste level as well as on the brand level.
At PERGALĖ, we spent years perfecting the taste. Then we turned to the branding and injected the cracker category with bold, American-style energy. Put together, this combination is exactly why “RAXI” is now capturing consumer imagination and shaking up shelves across the world.
Why “RAXI” Ape?
It’s culturally universal – whether in Latin America, Southeast Asia, or Europe, monkeys are symbols of curiosity and playful spirit.
It reminds us most of ourselves, sneaking into the kitchen for a little treat.
And ultimately, it easily becomes the hero of stories. And stories always stick better than product specs.
Ingredients of Authenticity
A Back 2 Basics partnership starts with clarity. So here are the simple, transparent fundamentals behind what we make and how we make it:
“RAXI” crackers are oven baked and made from the finest wheat flour. Our dough is skilfully layered five times and pressed to an ultra-thin consistency of less than one millimetre, which is why they are so deliciously toasty and crispy.
“RAXI” recipes may be time-tested, but all products are made using modern state-of-the-art production lines.
We are committed to using solar energy in the production of all “RAXI” products.
The “RAXI” assortment is crafted to satisfy a wide range of tastes: Salty, Cheese, Sour Cream & Onion, and Smoky Bacon. It includes two cracker sizes and four packaging types, one bag for mini crackers and three flowpack formats for regular-size crackers.
“RAXI” Ape Across the World
In 2025, “RAXI” crackers went global — hitting store shelves across multiple markets worldwide. We embrace bold marketing and deliver campaigns that travel far.
“RAXI” Ape Across the World
In 2025, “RAXI” crackers went global — hitting store shelves across multiple markets worldwide. We embrace bold marketing and deliver campaigns that travel far.
COUNTRIES
+17
Philippines
Are you next?
Let’s expand together
Sleep Well
“RAXI” may be a new brand in the cracker category, but the company behind it is as experienced as they come. PERGALĖ is Lithuania’s leading confectionery and snacking brand, known for unceasing exploration of new sensory frontiers. Produced in our Vilnius factory since 1952.
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OUR PERGALĖ
+73
Years of experience
290
Products sold
45
Countries worldwide
Packaging heaven
In a world that needs to get Back 2 Basics, choice is one of the simplest luxuries a business partner can have. That is why “RAXI” offers packaging designed for every snacking moment and every commercial need, from compact 35 g on-the-go flowpacks to the classic 70 g format and the efficient 105 g value pack.
And for those who prefer smaller bites, our MINI crackers come in bags that tend to disappear faster than anyone can explain. In packaging as in partnerships, simplicity done well feels almost heavenly.
Back 2 Basics in B2B.
Back to better taste with “RAXI”
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Unit packaging netto
100 g
Salty
Cheese
Sour cream and onion
Smoky bacon
MINI bag
On-the-go flowpack
Regular flowpack
Value flowpack
4770179990230
Collective packaging
18
Transport package netto
1,8 kg
No. of boxes in a layer
8
No. of boxes on a pallet
80
Pallet netto weight
144 kg
Shelf life, months
12 kg